Friday, September 30, 2016

Goya Foods & The Maestro Cares Foundation: Helping Children In Latin American Countries

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Goya Foods, the largest Hispanic-owned food company in the country, has always given back to its community. One of its most notable partnerships is with the Maestro Cares Foundation, a nonprofit that provides underprivileged children with housing, education, healthcare, and other basic necessities. They work together to establish orphanages in Latin American countries, with Goya providing financial support, donating hundreds of thousands of pounds of food, and even creating a unique mentorship program. A select group of employees works one-on-one with the children, ensuring that they will have individualized support and guidance.

Most recently, Goya assisted Maestro Cares with the formation of its third orphanage, the Casa Hogar Alegría in Toluca, Mexico, which provides both shelter and schooling. In addition to donating 15 cents for every can of beans sold, Goya expanded its mentorship program to include the 70 girls that were given a new life at the Casa Hogar Alegría.

This partnership is ideal for everyone involved as it allows Goya to affirm its commitment to its Latino target market, strengthen its brand image, and, most importantly, help Maestro Cares to make a difference in the lives of hundreds of children in need.

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