Monday, February 29, 2016

Warby Parker & VisionSpring: Expanding Access to Eyecare

Share This Post

Warby Parker, a prescription eyewear and sunglass company specializing in fashionable frames, is perhaps most well-known for its unique Home-Try On Program. In the interest of helping the consumer find the perfect pair, Warby Parker allows buyers to choose up to 5 different frames on its online store and order them to be shipped to their home for free. The company covers return shipping as well, so you can keep your favorite pair and return the rest at no charge. If you're paralyzed by choice and need a second opinion, you can post pictures of yourself in the glasses with the hashtag #WarbyHomeTryOn and the brand's Instagram account will help you make your decision. Between this consumer-friendly process and its social media supplement, Warby Parker has successfully wooed customers all around the world.

However, Warby Parker's innovation doesn't end at its business model. Its revolutionary partnership with VisionSpring, which began in 2012, has changed the lives of millions around the world through their collaborative buy-a-pair, give-a-pair program.  For every pair of glasses that Warby Parker sells, it donates a pair to VisionSpring, who then trains workers in over 35 developing countries to give basic eye exams and to sell the glasses at affordable prices to ensure that they are equally distributed and that local economies remain stable. While the main goal of this program is to provide glasses to those who need them, it has other benefits as well, including creating employment opportunities and spreading the word about eye health and the necessity for eye exams.

Warby Parker has strategically and successfully aligned its business goal (providing a wide range of stylish glasses at an affordable price) with its chosen charitable cause (distributing glasses to those in need). Its core company belief that "everyone deserves the right to see" ties the two together, leaving a seamless message that resonates with its consumers and a powerfully impactful program that improves the quality of life for those in developing countries.

No comments:

Post a Comment


Blog Archive